CASE STUDIES
 
Bank of China                                                                               


Background
Bank of China?(BOC) is one of the?big four?state-owned commercial?banks?of China. It was founded in 1912 by the Republican government to replace the Government Bank of Imperial China. It is the oldest bank in China still in existence. From its establishment until 1942, it issued banknotes on behalf of the Government along with the "Big Four" banks of the period. CLEAR is honored to be the digital signage system supplier of BOC Suzhou Branch.



Challenge
The bank used to publish interest rates and exchange rates with LED screens. Each of these screens is separate from the others and the publishing content is monotony. The company found that our digital signage system could better solve the existing problems in information publishing, and they decided to replace their former one, so they adopted our IMS to several new subbranchs in Suzhou, as well as our QUENE MANAGEMENT SYSTEM. This system can transmit more and richer information content to customers to reach a vivid, comprehensive, profound propaganda effect. While rich and flexible publicizing form is only one aspect of this Intelligent Multimedia Publishing System. Its essential aspect is its networking and centralized management and organization. As shown above, banks can set large screen display terminals at business halls in different places and connect them to center servers through network; the management personnel can, in their offices, login the management platform to complete the information production and publishing, as well as the overall system's monitoring and management.



CLEAR Solution
CLEAR queue management system in (BOC) Suzhou Subbranch increases service efficiency, decrease progressively average wait times, adds advertising and promotional opportunities right into the queue, and reap the rewards of increased customer satisfaction.?

  1.    Business promotion:
It can publish promotion information such as fund, exchange rates, credit card issuing, electronic service, and credit operation. It can effectively publicize various services to the mobile clients in the business halls and create values.
  2.    Information publishing:
It can publish real-time information to clients quickly and conveniently, such as interest rate, fund, gold exchange, financing propaganda short film, banking adjustments, weather report…?
  3.    Brand publicity:?
It can carry out target-oriented brand publicity to clients in the bank.
  4.    Advertisement operation:
It can publish information of its business partners, preferential activities of credit cards, and so on. It can make full use of the huge client group to realize the bank and its business partners' win-win.
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QUENE MANAGEMENT SYSTEM in (BOC) Suzhou Subbranch
CLEAR queue management system in (BOC) Suzhou Subbranch increases service efficiency, decrease progressively average wait times, adds advertising and promotional opportunities right into the queue, and reap the rewards of increased customer satisfaction.
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